BBA (Bachelor of Business Administration)

A Bachelor of Business Administration (BBA) is a 3-year degree program which prepares students for a variety of different management and administrative roles within a company. Department of Commerce, S.E.S College offered BBA with elective Finance.

Name of the programme	Duration	Total Seats
BBA	3 Years (6 Semesters)	24+5 = 29
BBA Honors	4 Years (8 Semesters)	24+5 = 29

Eligibility for Admission	Admission Procedure
A pass in Higher Secondary Examination of the state or an Examination accepted by the University as equivalent thereto provided that the candidates coming from Non-Commerce group should have at least 45% of the aggregate marks	Centralised admission by Kannur University http://admission.kannuruniversity.ac.in/#

EVALUATION

Name of Course	Credit	Assessment	Marks
Discipline Specific without Practicum (Major & Minor)	4	External	70
Discipline Specific without Practicum (Major & Minor)	4	Internal	30
Discipline Specific with Practicum (Major & Minor)	4	External-Theory	50
		Internal-Theory	25
		External-Practicum	15
		Internal-Practicum	10
Ability Enhancement Course (AEC)	3	External	50
Ability Enhancement Course (AEC)	3	Internal	25
Multidisciplinary Course (MDC)	3	External	50
Multidisciplinary Course (MDC)	3	Internal	25
Value Addition Course (VAC)	3	External	50
Value Addition Course (VAC)	3	Internal	25
Skill Enhancement Course (SEC)	3	External	50
Skill Enhancement Course (SEC)	3	Internal	25

Courses offered under BBA Programme

Semester	Course Title	Hours/ Week	Credit
I	Ability Enhancement Course I (English)	3	3
	Ability Enhancement Course II (Second Language)	3	3
	Major - KU1DSCBBA100 Management Concepts and Principles	4	4
	Minor 1 - KU1DSCBBA103 Business Communication	5	4
	Minor 2 - KU1DSCBBA102 Business Statistics	5	4
	MDC - KU1MDCBBA100 Fundamentals of Management	3	3
II	Ability Enhancement Course III (English)	3	3
	Ability Enhancement Course IV (Second Language)	3	3
	Major - KU2DSCBBA101 Fundamentals of Accounting	4	4
	Minor - KU2DSCBBA104 Business Mathematics	5	4
	Minor - KU2DSCBBA105 Recent Trends in Marketing	5	4
	MDC - KU2MDCBBA101 Event Management	3	3
III	Major - KU3DSCBBA200 Marketing Management	5	4
	Major - KU3DSCBBA201 Human Resource Management	5	4
	Minor - KU3DSCBBA202 Fundamentals of Stock Trading	4	4
	Minor - KU3DSCBBA205 Quantitative Techniques for Business Management	4	4
	VAC - KU3VACBBA200 Environmental Science and Sustainability	4	3
	MDC - Kerala Studies	3	3
IV	Major - KU4DSCBBA200 Organisational Behaviour	5	4
	Major - KU4DSCBBA201 Operations Management	5	4
	Major - KU4DSCBBA202 Financial Management	5	4
	VAC - KU4VACBBA200 Disaster Management	3	3
	SEC - KU4SECBBA201 Professional Skill Development	4	3
V	Major - KU5DSCBBA300 Cost Accounting	4	4
	Major - KU5DSCBBA301 Business Research Methodology	4	4
	Major - KU5DSCBBA302 Strategic Management	4	4
	Major (Elective) - KU5DSEBBA300 Consumer Behaviour	5	4
	Major (Elective) - KU5DSEBBA301 Advertising and Branding	5	4
	SEC - KU5SECBBA300 Office Automation	4	3
VI	Major - KU6DSCBBA300 Management Accounting	4	4
	Major - KU6DSCBBA301 Banking Practices	4	4
	Major - KU6DSCBBA302 Entrepreneurship and Start-up Ecosystem	4	4
	Major (Elective) - KU6DSEBBA300 Retail Management	5	4
	Major (Elective) - KU6DSEBBA301 Service Marketing	5	4
	SEC - KU6SECBBA300 Project Report Preparation and Presentation Skill	4	3
VII	Major - KU7DSCBBA400 Advanced Research Methodology	5	4
	Major - KU7DSCBBA401 Working Capital Management	5	4
	Major - KU7DSCBBA402 Advertising and Media Management	5	4
	Major - KU7DSCBBA403 Counselling and Negotiation Skills	5	4
	Major - KU7DSCBBA404 Financial Markets Products and Services	5	4
VIII	Major - KU8DSCBBA400 Digital Marketing	5	4
	Major - KU8DSCBBA401 Marketing Research	5	4
	Major - KU8DSCBBA402 Compensation Management	5	4
	Major - KU8DSCBBA403 Organisational Development	5	4
	Major - KU8DSCBBA404 Banking and Insurance	5	4
	Major - KU8DSCBBA405 Strategic Corporate Finance	5	4