Bachelor of Business Administration (BBA) - Course Outcomes
Semester I – BBA Course Outcomes
KU1DSCBBA100 Management Concepts and Principles
CO 1. Understand the fundamentals concept of management.
CO 2. Learn the concepts and competence of planning.
CO 3. Acquire the knowledge of Organization and & staffing.
CO 4. Understand the importance of effectiveness of directing & coordination.
CO 5. Analyse the importance, process & types of controlling.
CO 6. To learn about the managerial idea, in the field of Management.
KU1DSCBBA102 Business Statistics
CO1. Comprehend the foundational principles of statistics and explore its relevance and applications in various disciplines.
CO 2. Explain the techniques of data, collection, tabulation and presentation of data.
CO 3. Explores essential measures of central tendency, such as the mean, median, mode, and geometric mean, which are used to identify the central or typical value within a data set.
CO 4. Focuses on dispersion measures such as range, quartile deviation, and standard deviation, as well as skewness, which assess the spread and asymmetry of the data.
KU1DSCBBA103 Business Communication
CO1. To provide an overview of the basic concepts, process, types and importance of communication.
CO 2. To develop effective listening skills in students so as to enable them to comprehend instructions and become a critical listener.
CO 3. To develop proficiency in oral and written communication.
CO 4. To help students to acquaint with application of communication skills in the Business World.
KU1MDCBBA100 Fundamentals of Management
CO1. Understand the basics of management and evolution.
CO 2. Familiarise with functions and practices of management.
CO 3. Understand the role and required managerial skills.
CO 4. Describe the emerging trends in management.
Semester II – BBA Course Outcomes
KU2DSCBBA101 Fundamentals of Accounting
CO1. Understands accounting basic concepts and rules.
CO2. Develops skills in recording transactions in the basic books of accounting.
CO 3. Prepares final accounts of sole trading concerns.
CO 4. Understand basics of companies and develops skills in accounting of shares.
KU2DSCBBA104 Business Mathematics
CO1. Understand Commercial Arithmetic and its applications.
CO2. Application of AP and GP in solving commercial application problems.
CO 3. Understand the difference between mathematical equations and inequalities and their solutions.
CO 4. Demonstrate the application of matrices in solving business problems.
KU2DSCBBA105 Recent Trends in Marketing
CO1. To provide basic knowledge of Marketing and its concepts.
CO2. To assist students in understanding the role, relevance, elements, and principles of digital marketing and communications in the overall marketing context.
CO 3. To familiarise students with social media marketing, the various channels through which it operates, and its role in marketing strategy.
CO 4. To develop an understanding of other recent trends in marketing and applicable knowledge in various business field.
KU2MDCBBA101 Event Management
CO1. Understand the concept and significance of Event management.
CO2. Familiarise the techniques to improve event finance, sponsorship and cost control.
CO3. Practice preparing time limits for event.
CO4. Develop skills for conducting an event.
Semester III – BBA Course Outcomes
KU3DSCBBA200: Marketing Management
CO1. Develop knowledge on the concept modern marketing, marketing environment, market segmentation, target marketing and positioning.
CO2. Comprehend and have a clear understanding on product decision, product mix, product life cycle, pricing strategies and price discrimination.
CO3. Apply the concept of market promotion, market promotion mix and sales promotion techniques in real business situations.
CO4. Understand the new market realities, direct marketing, online marketing and customer relationship marketing.
KU3DSCBBA201: Human Resource Management
CO1. To impart knowledge in Human resource planning and Development.
CO2. To understand Human resource functions.
CO3. To develop decision making skills.
CO4. To apply the Human resources concepts and practice in organization.
CO5. To learn the basic idea about Human resources management.
KU3DSCBBA204: Fundamentals of Stock Trading
CO1. Understand the fundamentals of investments.
CO2. Ability to compare and evaluate different investment opportunities.
CO3. Helps to learn the mechanism of stock trading.
CO4. Helps to understand the concepts behind investing in mutual funds.
KU3DSCBBA205: Quantitative Techniques for Business Management
CO1. Develop critical thinking skills for selecting appropriate quantitative techniques and statistical methods, recognizing their limitations, and using them effectively for managerial decision-making.
CO2. Understand the assumptions, characteristics, and differences of Binomial and Poisson distributions, and apply them to model discrete business events for effective decision-making.
CO3. Understand the features and properties of the Normal distribution, recognize its importance in business and research, and apply it for forecasting, quality control, and performance analysis, while also being able to interpret standard normal curves for probability-based decisions.
CO4. Acquire the ability to conduct statistical inference, including hypothesis testing, identifying null and alternate hypotheses, determining significance levels, and interpreting test results correctly.
KU3VACBBA200: Environmental Science and Sustainability
CO1. Explore the basic environmental concepts and issues relevant to the business and management field.
CO2. Recognize the interdependence between environmental processes and socio-economic dynamics.
CO3. Determine the role of business decisions, policies, and actions in minimizing environmental degradation.
CO4. Identify possible solutions to curb environmental problems caused by managerial actions.
CO5. Develop skills to address immediate environmental concerns through changes in business operations, policies, and decisions.
Semester IV – BBA Course Outcomes
KU4DSCBBA200: Organisational Behaviour
CO1. To have extensive knowledge on OB and the scope of OB.
CO2. To create awareness of Individual Behaviour.
CO3. To understand the concept of Group dynamics.
CO4. To understand the concept of organisational change and create awareness about the importance of stress management in professional life.
KU4DSCBBA201: Operations Management
CO1. Understand the core principles of operations management and their significance in enhancing efficiency, quality, and customer satisfaction.
CO2. Analyze different production systems and develop strategies aligned with business objectives.
CO3. Optimize operational processes through effective process design, layout decisions, and capacity planning.
CO4. Implement quality management principles to enhance product/service quality and reduce defects.
CO5. Evaluate emerging trends in operations management, such as sustainable operations and technological advancements.
KU4DSCBBA202: Financial Management
CO1. To develop an understanding of principles of finance.
CO2. To use this understanding for decision taking purposes.
CO3. To understand financial policies of companies (capital budgeting, forms of financing etc.).
CO4. To understand the role of financial markets with organizational goals and effective change management.
KU4SECBBA201: Professional Skill Development
CO1. Understand the key professional skills required for effective workplace performance.
CO2. Analyze situations to apply suitable professional and ethical practices.
CO3. Assess personal strengths and areas for improvement in professional behaviour.
CO4. Develop a professional portfolio showcasing communication and leadership skills.
KU4VACBBA200: Disaster Management
CO1. Articulate the critical role of disaster management in reducing risks and enhancing resilience.
CO2. Identify and describe key institutional frameworks and processes in Disaster Management.
CO3. Conduct risk assessments and develop disaster management plans for specific scenarios.
Semester V – BBA Course Outcomes
KU5DSCBBA300: Cost Accounting
CO1: Explain the nature, scope, objectives and limitations of costing.
CO2: Identify the elements of cost and describe their ascertainment and control.
CO3: Explain various methods of costing and their suitability for different industries.
CO4: Ascertainment of cost by following various methods under varied industries.
KU5DSCBBA301 – Business Research Methodology
CO1: Understand the nature and process of research.
CO2: Define and develop a research problem.
CO3: Develop and apply research design.
CO4: Design measurement scales and collect data for research.
CO5: Develop a systematic research report.
KU5DSCBBA302 – Strategic Management
CO1: Understand the nature and process of strategy.
CO2: Define and develop strategic design.
CO3: Develop and apply strategic analysis.
CO4: Implement and control strategies.
KU5SECBBA300 – Office Automation
CO1: Explain the fundamentals and use of computers in the work environment.
CO2: Develop skills in correspondence, office records and filing practices.
CO3: Update and expand basic informatics skills.
CO4: Effectively utilise digital knowledge resources.
CO5: Identify areas where IT can be effectively used.
CO6: Manage routine office activities using computers.
KU5DSEBBA301 – Advertising and Branding
CO1: Understand theories, concepts and frameworks in advertising and branding.
CO2: Apply advertising and branding techniques in different situations.
CO3: Understand ethical challenges in advertising and brand strategy.
CO4: Acquire skills in media planning and scheduling.
KU5DSEBBA300: Consumer Behaviour
CO1: Understand the different concepts relating to nature, scope and application of consumer behaviour.
CO2: Learn the various determinants of consumer behaviour.
CO3: Understand the process of human decision making in a marketing context.
CO4: Create awareness on the need for consumer protection.
KU5INTBBA301: Internship
CO1: The learning outcomes of an internship report focus on detailing the knowledge and skills gained, both technical and soft. These outcomes include analyzing the application of academic knowledge to real-world situations, developing new professional and personal abilities, understanding workplace culture and professional ethics, and evaluating personal and career growth.
Semester VI – BBA Course Outcomes
KU6DSCBBA300 – Management Accounting
CO1: Understand financial concepts used in managerial decision-making.
CO2: Use financial statement analysis tools for managerial decisions.
CO3: Apply marginal costing and standard costing in decision-making.
CO4: Prepare and analyse budgets and financial statements for internal management purposes.
KU6DSCBBA301 – Banking Practices
CO1: Acquire knowledge about basics of banking.
CO2: Acquire knowledge of modern banking practices.
CO3: Applies knowledge about the law and practices of banking.
KU6DSCBBA302 – Entrepreneurship and Start up Ecosystem
CO1: Identify the characteristics of an entrepreneur.
CO2: Describe the importance of entrepreneurs in the economic development of a nation.
CO3: Identify the different types of entrepreneurs.
CO4: Strengthen skill and quality as an entrepreneur.
CO5: Prepare project report and perform feasibility analysis.
KU6DSEBBA300 – Retail Management
CO1: Understand basic marketing theories, principles, practices and terminology related to each functional area of business.
CO2: Identify the ways that retailers use marketing tools and techniques to interact with their customers and perform basic functions appropriate to each functional area of business.
CO3: Analyse the contribution of retailers to the product value chain; consumer motivations, shopping behaviours, and decision processes for evaluating retail offering and purchasing merchandise and services; corporate objectives, competitor analysis, and competitive strategy.
CO4: Understand how retailers differentiate their offering as an element in their corporate strategy and factors affecting strategic decisions involving investments in locations, supply chain and information systems, and customer retention program.
KU6DSEBBA301 – Service Marketing
CO1: Analyse and develop students’ understanding of those aspects of marketing of relevance to service producing organizations.
CO2: Recognize the present strategies and approaches for addressing these challenges.
CO3: Develop students’ abilities to identify services decision problems, ascertain alternatives, define crucial issues, analyse, make decisions and plan the implementation of these decisions.
CO4: Impart the basic knowledge on challenges in distribution process.
KU6SECBBA300 – Project Report Preparation and Presentation Skill
CO1: Understand the purpose, scope and significance of project work in management.
CO2: Design appropriate research methodologies.
CO3: Analyse and interpret data using statistical tools and software.
CO4: Develop a comprehensive and well-structured project report.
CO5: Develop a professional and impactful presentation showcasing confidence, communication skills and the ability to defend research findings effectively.
Semester VII
KU7DSCBBA400 – Advanced Research Methodology
CO1: Integrate multiple worldviews in qualitative research.
CO2: Learn research paper publishing practices.
CO3: Critically evaluate theoretical and paradigmatic positions.
CO4: Understand ethical issues in research.
CO5: Use IT-oriented tools and techniques for research.
CO6: Apply software for data analysis in research.
KU7DSCBBA401 – Working Capital
CO1: Analyze financial statements and ratios to assess working capital efficiency.
CO2: Apply strategies to optimize cash flow, inventory levels, and receivables collection.
CO3: Develop credit policies and mitigate customer credit risk.
CO4: Recommend data-driven decisions to improve a company's financial performance.
CO5: Communicate effectively to negotiate payment terms and collect receivables.
KU7DSCBBA402 – Advertising and Media Management
CO1: Analyse the evolving role of advertising and its impact on consumer behaviour.
CO2: Develop and execute advertising campaigns, including creative strategy and evaluation.
CO3: Manage brand portfolios and build brand equity.
CO4: Formulate digital branding strategies and integrate sustainability and social responsibility.
KU7DSCBBA403 – Counselling and Negotiation Skills
CO1: Equip students with the essential knowledge and skills to excel in negotiations.
CO2: Provide an understanding of negotiation principles, communication skills & conflict resolution techniques.
CO3: Help students develop practical expertise in negotiation.
CO4: Familiarise students with diverse scenarios and achieve mutually beneficial outcomes.
KU7DSCBBA404 – Financial Markets Products and Services
CO1: Define key terms such as lease agreement, hire purchase agreement, factoring, forfeiting, bill of exchange, mutual fund types, and credit rating agencies.
CO2: Explain how a leasing arrangement works, the stages involved in hire purchase, and the role of credit rating agencies in financial markets.
CO3: Evaluate the pros and cons of using factoring versus forfeiting for managing a company's receivables and recommend the most suitable option for a given business situation.
CO4: Analyse the various types of mutual funds available in the financial markets and evaluate their performance metrics.
Semester VIII
KU8DSCBBA401 – Marketing Research
CO1: Familiarise with the fundamentals of marketing research.
CO2: Understand marketing from a research perspective.
CO3: Understand the marketing research process.
CO4: Recognize the role of marketing research in business decision-making.
KU8DSCBBA400 – Digital Marketing
CO1: Develop a foundational understanding of digital marketing.
CO2: Develop or critique business models engaged in digital marketing.
CO3: Apply digital marketing skills to solve real-world business problems.
KU8DSEBBA400 – Logistics and Supply Chain Management
CO1: Understand the structure of supply chains and the different ways through which supply chains can become competitive in the market.
CO2: Explain how to use the levers of the logistics strategy to redefine the points necessary to ensure harmonization.
CO3: Analyse the importance of the term “value creation” and propose actions in the field of management of logistics costs towards the creation of value.
CO4: Distinguish the forces shaping international logistics in a global market.