Programme Outcomes

Establishing the Programme Outcomes (POs)

Programme Outcomes (POs):
  • Programme outcomes can be defined as the objectives achieved at the end of any specialization or discipline. These attributes are mapped while a student is doing graduation and determined when they get a degree.
PO 1. Advanced Knowledge and Skills:
  • Postgraduate courses aim to provide students with in-depth knowledge and advanced skills related to their chosen field. The best outcome would be to acquire a comprehensive understanding of the subject matter and develop specialized expertise.
PO 2. Research and Analytical Abilities:
  • Postgraduate programmes often emphasize research and analytical thinking. The ability to conduct independent research, analyze complex problems, and propose innovative solutions is highly valued.
PO 3. Critical Thinking and Problem-Solving Skills:
  • Developing critical thinking skills is crucial for postgraduate students. Being able to evaluate information critically, identify patterns, and solve problems creatively are important outcomes of these programs.
PO 4. Effective Communication Skills:
  • Strong communication skills, both written and verbal, are essential in various professional settings. Postgraduate programs should focus on enhancing communication abilities to effectively convey ideas, present research findings, and engage in academic discussions.
PO 5. Ethical and Professional Standards:
  • Graduates should uphold ethical and professional standards relevant to their field. Understanding and adhering to professional ethics and practices are important outcomes of postgraduate education.
PO 6. Career Readiness:
  • Postgraduate programs should equip students with the necessary skills and knowledge to succeed in their chosen careers. This includes practical skills, industry-specific knowledge, and an understanding of the job market and its requirements.
PO 7. Networking and Collaboration:
  • Building a professional network and collaborating with peers and experts in the field are valuable outcomes. These connections can lead to opportunities for research collaborations, internships, and employment prospects.
PO 8. Lifelong Learning:
  • Postgraduate education should instill a passion for lifelong learning. The ability to adapt to new developments in the field, pursue further education, and stay updated with emerging trends is a desirable outcome.

PROGRAMME SPECIFIC OUTCOMES (PSOs) FOR MA JMC

On completion of MA JMC programme, a student shall:
  • Demonstrate skills in media practices in accordance with ethical and professional standards so that students become employable in media and other allied industries.
  • Demonstrate academic and critical perspectives on regional, national and international media practices and communication principles.
  • Apply research aptitude and critical thinking on mass media and media consumption.
  • Undertake research projects on media practices and allied areas.
  • Produce content for the ever-expanding digital media and to keep abreast with the changing trends in the digital media.
  • Prepare advertisements for different media and to critically assess their impact and influence.
  • Design and execute communication strategies and campaign for organisations in tune with the principles and practices of corporate communication and PR.
  • Script, plan, shoot and edit audio-visual programmes such as radio programmes, films documentaries and news.
  • Apply the technical abilities and theoretical knowledge of students in various social contexts and multiple media environments.
  • Respond to social issues empathically, contribute to develop informed debates and discussions to arrive at meaningful conclusions.
  • Start innovative and entrepreneurial projects and start-ups in media and allied areas.
  • Raise and defend arguments, concepts, theoretical understandings related to media and communication practices.

Establishing the Course Outcomes

  • Course Outcomes (COs) are the objectives that are achieved at the end of any semester/year. For instance, if a student is studying a particular course, then, the outcomes would be concluded on the basis of the marks or grades achieved in theory and practical lessons.
  • Each programme shall define the COs according to the outcome set at the beginning of the study of the course.

MA JMC PROGRAMME STRUCTURE

I Semester -from June to October

No

Core / Elective

CourseCode

Title of the Course

Hours allotted per week

Credits

Marks

CA

ESE

Total

1

Core

MAJMC 01C 01

Introduction to Communication

5

04

15

60

75

2

Core

MAJMC 01C 02

Reporting and Editing for Print Media

5

04

15

60

75

3

Core

MAJMC 01C 03

Fundamentals of Visual Production

6

04

15

60

75

4

Core

MAJMC 01C 04

Digital Journalism

5

04

15

60

75

5

Practical

MAJMC01C 05

Newspaper Production

4

04

12

48

60

Total

25

20

72

288

360


II Semester -from November to March

No

Core / Elective

Course Code

Title of the Course

Hours allotted per week

Credits

Marks

CA

ESE

Total

1

Core

MAJMC02C 06

Communication and Media Research

06

04

15

60

75

2

Core

MAJMC02C 07

Communication Theories

05

04

15

60

75

3

Core

MAJMC02C 08

Radio Production

06

04

15

60

75

4

Elective**

MAJMC02E 01

Film Studies

04

04

15

60

75

5

Elective**

MAJMC02E 02

Travel Journalism

6

Elective**

MAJMC02E 03

Health Communication

7

Practical–II

MAJMC02C 09

Radio Production

04

04

12

48

60

Total

25

20

72

288

360

** Select one elective from this group


III Semester -from June to October

No

Core / Elective

Course Code

Title of the Course

Hours allotted per week

Credits

Marks

CA

ESE

Total

1

Core

MAJMC03C 10

Corporate Communication & Advertising

06

04

15

60

75

2

Core

MAJMC03C 11

Data Journalism and Digital Marketing

05

04

15

60

75

3

Core

MAJMC03C 12

Television Journalism

06

04

15

60

75

4

Open Elective (Multidisciplinary) *

MAJMC03O 01

Indian Politics

04

04

15

60

75

5

Open Elective (Multidisciplinary) *

MAJMC03O 02

Agricultural Journalism

6

Open Elective (Multidisciplinary) *

MAJMC03O 03

Business Journalism

7

Open Elective (Multidisciplinary) *

MAJMC03O 04

Development Communication

8

Practical-III

MAJMC03C 13

TV News Production

04

04

12

48

60

     

Total

25

20

72

288

360

* Select one open elective/multidisciplinary course from this group


IV Semester- from November to March

No

Core/

Elective

Course Code

Title of the Course

Hours allotted per week

Credits

Marks

CA

ESE

Total

1

Core

MAJMC04C 14

Cinema and

Documentary Production

05

04

15

60

75

2

Core

MAJMC04C 15

Media Management and Entrepreneurship

05

03

15

60

75

3

Elective**

MAJMC04E 04

Technical Writing

04

04

15

60

75

4

Elective**

MAJMC04E 05

Fashion Communication

5

Elective**

MAJMC04E 06

Sports Journalism

6

Practical IV

MAJMC04C 16

Short film/Documentary production

04

04

12

48

60

7

Core

MAJMC04C17

Dissertation & Viva Voce

07

04

12

48+40

= 88

100

8

Core

MAJMC04C18

Internship*

----

01

35

----

35

Total

25

20

104

316

420

** Select one elective from this group

*Mark for internship shall be allotted by the HoD based on the criteria finalized by the Department Council

1. Total marks for semester

I

360

2. Total marks for semester

II

360

3. Total marks for semester

III

360

4. Total marks for semester

IV

420

Total marks for semester

I to IV

1500

Total Credits in Semester I - IV = 20+20+20+20= 80